Beauty is not a destination but a journey

My love for beauty has served as a guiding force throughout my career – from crafting intricate hairstyles to creating elevated makeup looks for weddings, fashion shows, and photoshoots.

I’ve also adopted the digital beauty space, where I curate and manage captivating content across various beauty platforms, collaborate with iconic brands and their passionate CEOs, and bring their visions to life.

And of course, I need to mention my passion project, Lileo. A Latina- owned skincare brand that was built from scratch. A project that gave me a space to blend my beauty expertise with strategic innovation.

Marketing & Social Media Portfolio

  • Designed and optimized over 1,800 email campaigns, contributing to a consistent 20% year-over-year increase in revenue.

  • Developed and implemented a streamlined procedure for communication and design reviews, enhancing efficiency and collaboration across cross-functional teams.

  • Crafted compelling copy for both SMS and email designs, driving higher engagement and conversion rates.

  • Revamped welcome, browse abandon, cart abandon, and winback email triggers, boosting customer reactivation rates by 2% through targeted and personalized messaging.

  • Produced, edited, and scripted over 50 videos for two platforms and a central hub, reaching 2,000+ new viewers, with several videos going viral and reaching up to 10,000 views.

  • Launched a UGC program showcasing real-life scenarios, increasing new member acquisition by 30%.

  • Developed strategic plans for client onboarding and membership signups, including giveaways, partnerships, and community programs, resulting in a 25% increase in engagement and signups.

  • Produced and edited a series of comprehensive teen skin guides to promote a new program at the spa, leading to a 15% increase in program sign-ups.

  • Edited 10 engaging reels, contributing to enhanced brand recognition and a 20% growth in social media followers.

  • Formulated a strategic posting plan and grid curation strategy, optimizing content scheduling and visual consistency to boost overall engagement by 25%.

  • Currently designing a new website for an upcoming brand launch, aimed at creating a user-friendly experience and increasing online visibility.

  • Designed and optimized 5 automated trigger flows for cart abandonment, significantly enhancing customer engagement by delivering timely and relevant reminders.

  • Thoroughly reviewed and approved all creative assets and email builds to ensure quality and consistency before deployment, contributing to improved campaign effectiveness.

Hair & Makeup Portfolio

PHOTOSHOOTS

WEDDINGS

VIDEO SHOOTS

BRAND SHOOTS

Brand Study & Development

  • Conducted comprehensive market research to identify gaps in the skincare industry: Analyzed market trends and consumer feedback to pinpoint missing opportunities, leading to the development of a unique skincare line that addresses unmet needs, projected to capture a 15% market share within the first year.

  • Researched and validated ingredients to ensure product efficacy: Thoroughly investigated ingredient effectiveness and safety, ensuring the final product met performance promises and compliance standards, which contributed to a 25% increase in customer satisfaction.

  • Developed a website with a designer, ensuring all components were integrated and functional: Collaborated closely with a designer to build a user-friendly website, meeting all functional requirements and enhancing user experience, which is projected to increase site traffic by 30%.

  • Worked with a designer to create branding and labels for all products: Partnered with a designer to develop cohesive branding and labeling, ensuring visual consistency across the product line, which is anticipated to improve brand recognition and customer loyalty.

  • Interviewed over 18 manufacturing companies and selected a partner aligned with brand values: Evaluated potential manufacturers on quality, sustainability, and ethical practices, choosing a partner that supports brand values and is expected to streamline production and reduce costs by 10%.

  • Directed marketing shoots and video campaigns with a high-profile launch planned for Times Square: Oversaw the creation of engaging visual content and promotional videos, with the campaign set to reach an estimated audience of over 500,000 people in Times Square, enhancing brand visibility.

  • Hired and trained a team of interns to manage social media and marketing campaigns: Recruited and mentored interns, equipping them with skills to effectively handle social media accounts and execute marketing campaigns, resulting in a 20% increase in online engagement.