Retail Management

Brand Development

Marketing

Account Management

Strategy

Content Creation

I have nine years of management experience, including five years in brand management, with a broad skill set spanning retail and marketing. I excel in strategy development, account management, and design, driving brand growth and market presence.

My four years in marketing cover social media management, content creation, and event coordination, enabling me to craft compelling brand narratives and execute successful campaigns.

This diverse experience gives me a unique mix of strategic insight and practical skills, empowering me to lead teams, enhance brand performance, and achieve results.

Retail Management

My leadership style is built on a foundation of collaboration, innovation, and a relentless drive for success. I am passionate about creating an environment where both the team and the brand can thrive, setting the stage for continued achievements and sustainable growth. As a dedicated team player, I am committed to the training and development of my employees, recognizing that their growth directly contributes to the success of the brand. I go above and beyond to nurture talent, provide comprehensive training, and support the professional advancement of my team members, all while driving brand growth and excellence.

With a proven track record of driving exceptional growth and operational efficiency, I bring a wealth of management experience from leading retail giants such as Abercrombie & Fitch, White House Black Market, and Roots Canada. Throughout my career, I have consistently achieved remarkable results, elevating each store I manage to surpass $1 million in annual revenue and securing a 50% increase in sales year-over-year.

My strategic approach to management includes maintaining a meticulous focus on profitability, ensuring that payroll expenses remain consistently below allocated amounts while still fostering a motivated and high-performing team. This balance not only supports robust financial health but also enhances overall operational effectiveness.

A highlight of my career was being a pivotal part of the Roots Canada store opening team in the United States, where I played a key role in launching the brand’s first location on American soil. Additionally, I was instrumental in leading the team for the Boston store, which marked Roots Canada’s debut into interactive retail experiences. This role allowed me to leverage my expertise in creating innovative and engaging store environments that resonate with customers and drive brand loyalty.

Account Management / Strategy / Design

I’ve specialized in overseeing a diverse range of business functions, including brand strategy, communication channels, product development, and integrated promotions across both digital and traditional platforms. By taking a holistic approach, I ensured that every aspect of a brand’s presence was aligned seamlessly with its core identity and business objectives.

In collaboration with clients, I took the time to deeply understand their unique marketing goals and target audiences, translating those insights into comprehensive strategies and designs. Whether it was increasing brand awareness, driving product engagement, or boosting conversions, I developed targeted campaigns designed to achieve measurable outcomes. For instance, my campaigns resulted in an average of 20-30% growth in audience engagement and a 10% increase in sales within the first three months of implementation.

Content Creation

Content creation has become more than just a profession—it's a passion that fuels my creativity and curiosity. With over 4 years of experience in social media and content creation, I’ve refined my skills behind the lens—whether it’s shooting on iPhones or digital cameras, editing videos, or designing graphics—while also learning the art of storytelling in front of the camera.

As a driven and creative individual, I love understanding new audiences and finding what moves them. My instinct for storytelling helps me craft both proactive and reactive content—whether it's jumping on trends, capturing key moments for a brand shoot, or turning visuals into impactful TikToks or Reels.

Staying current with social media trends and cultural moments is key to my approach, and I thrive in fast-paced environments, balancing multiple tasks with precision and detail. My passion for retail, entrepreneurship, and consumer brands continues to inspire me to create content that not only resonates but drives action.