I was born in Quito, Ecuador, to an entrepreneurial father with a deep passion for music. From an early age, I felt that creativity was deeply embedded in my being, and it was clear that it would play a significant role in my future.

My journey began at a technical high school where I chose cosmetology as my focus, immersing myself in the beauty industry, which quickly became a second home. While working in a salon, I continued to further my education. At Worcester State University, I graduated with a Bachelor’s in Business Management, specializing in Marketing and minoring in Psychology. This critical experience allowed me to learn how psychology influences decision-making and marketing strategies.

Soon, I transitioned from the salon environment to the retail world, where I worked my way up from an associate to a store manager. A memorable milestone in my career was being part of the store opening team for Roots Canada, an experience that deeply enriched my understanding of retail and brand management.